To do:
Create an alcohol campaign for a magazine.
Ted do:
Natural Light's "Better Batter Beer" campaign invites Bon Appétit readers to "Give Natty a Fry." The bubbly pale lager lifts a batter and avoids that "hoppy" flavor. Why not enjoy crisp and crispening Natural Light at your next fish fry or fritter fest? Your batter is better with Natty.

Instagram Story: 5s

Responsive campaign website: L/R arrow keys switch view

Anheuser-Busch Truck Wrap

Full-page Recipe Ad in Bon Appétit

Primetime TV Storyboard: 30s

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