To do:
Create an alcohol campaign for a magazine.
Ted do:
Natural Light's "Better Batter Beer" campaign invites Bon Appétit readers to "Give Natty a Fry." The bubbly pale lager lifts a batter and avoids that "hoppy" flavor. Why not enjoy crisp and crispening Natural Light at your next fish fry or fritter fest? Your batter is better with Natty.
Instagram Story: 5s
![](https://cdn.myportfolio.com/c1f87e65-37ae-45c3-9f77-92112dde5c66/cf51a0e5-f690-4635-a651-86a8b24baba9_rw_1920.jpg?h=73c40390a798b15a87e7542da8cdf37f)
Responsive campaign website: L/R arrow keys switch view
![](https://cdn.myportfolio.com/c1f87e65-37ae-45c3-9f77-92112dde5c66/5ebf6e0d-2c08-457e-b2f6-2bbc9da24885_rw_1920.jpg?h=60a94ee78538f1076417b3492e6384c7)
Anheuser-Busch Truck Wrap
![](https://cdn.myportfolio.com/c1f87e65-37ae-45c3-9f77-92112dde5c66/800bb0d4-e2fb-41f8-a8e3-0d9350f8aeab_rw_1920.jpg?h=4b49a0ef1c6a745fc4e0007c0f34a1e8)
Full-page Recipe Ad in Bon Appétit
![](https://cdn.myportfolio.com/c1f87e65-37ae-45c3-9f77-92112dde5c66/4be5909c-fac9-4b33-9e69-e259f08b4a8b_rw_1920.jpg?h=a21f8ea44acd711d7f8a93b57ca13838)
Primetime TV Storyboard: 30s