To do:
Launch the Makeshift Traveler, a high-tech backpack that supports people experiencing homelessness. Promote The HomeMore Project, the startup nonprofit that makes it.
Ted do:
Tagline and design for the #MakeAShift campaign. With our all-intern, all-star team, we promoted The HomeMore Project and its first distribution of the Makeshift Traveler through social media. We posted to the HomeMore accounts and "took over" LinkedIn during a day of collective posting. We made the news, and hopefully, made the journey to housing that much easier. Let's end homelessness, San Francisco.
Campaign launch Instagram post
Mid-campaign Instagram post
My post from the #MakeAShift LinkedIn Takeover
Buy a shirt and support HomeMore
Alternate t-shirt design