To do:
Make the Meta Quest 2 part of the college starter pack. Students think it's isolating, ugly, hard to use, and only for gamers.
Team do:
The Meta Quest "WIthin Reach" campaign. It uses the power of trial to break down these barriers through a partnered orientation program. A student-facing brand campaign reinforces Quest's ability to connect and amaze, and partner programs with DashPass and Amazon Prime further incentivize conversion.
OLV Spot: 30s
The budget/flowchart was my NSAC baby. Her first word was KPI.
Prime Day Box Wrap
In-feed Instagram Brand Post
OOH, I'm glad they are!
Partner Institution Orientation Materials
