To do:
Make the Meta Quest 2 part of the college starter pack. Students think it's isolating, ugly, hard to use, and only for gamers.
Team do:
The Meta Quest "WIthin Reach" campaign. It uses the power of trial to break down these barriers through a partnered orientation program. A student-facing brand campaign reinforces Quest's ability to connect and amaze, and partner programs with DashPass and Amazon Prime further incentivize conversion.
![](https://cdn.myportfolio.com/c1f87e65-37ae-45c3-9f77-92112dde5c66/30fc3a18-503a-41af-a337-35f4419eedce_rw_1920.jpg?h=4dbface2d244b1cff0787225bdd14b31)
DoorDash partnership page
![](https://cdn.myportfolio.com/c1f87e65-37ae-45c3-9f77-92112dde5c66/71dd874f-14ce-4cac-b31c-33419f0f4e6f_rw_3840.jpg?h=4114a0969d16db9c3d904b169212726f)
Campaign budget and media flowchart layout
OLV Spot: 30s
![](https://cdn.myportfolio.com/c1f87e65-37ae-45c3-9f77-92112dde5c66/8dae36f6-1df1-48d7-b5a7-05282e2b5275_rw_1920.jpg?h=e109e6a6edd1edf89107aa46ff8d3f9c)
Partnered orientation materials
![](https://cdn.myportfolio.com/c1f87e65-37ae-45c3-9f77-92112dde5c66/a1d89bd4-1a3c-4a5a-9a78-89c371494f3d_rw_3840.jpg?h=8e08f26cd5fb94ee2afbc2d3f83e6a38)
Brand Instagram post
![](https://cdn.myportfolio.com/c1f87e65-37ae-45c3-9f77-92112dde5c66/e112e2ee-ab82-4aad-97f5-a3fc4b463c71_rw_1920.jpg?h=5eaeb88ddaeaed601e20f3dd19cd6250)
Prime Day box wrap
![](https://cdn.myportfolio.com/c1f87e65-37ae-45c3-9f77-92112dde5c66/ae29a900-a9de-4785-97e5-5c84613cba42_rw_1920.jpg?h=b79ef923f572cb0831b999f259fc0fe0)
OOH, I'm glad they are!