To do:
Make the Meta Quest 2 part of the college starter pack. Students think it's isolating, ugly, hard to use, and only for gamers.
Team do:
The Meta Quest "WIthin Reach" campaign. It uses the power of trial to break down these barriers through a partnered orientation program. A student-facing brand campaign reinforces Quest's ability to connect and amaze, and partner programs with DashPass and Amazon Prime further incentivize conversion.
DoorDash partnership page
Campaign budget and media flowchart layout
OLV Spot: 30s
Partnered orientation materials
Brand Instagram post
Prime Day box wrap
OOH, I'm glad they are!
