Make the Meta Quest 2 part of the college starter pack. Students think it's isolating, ugly, hard to use, and only for gamers.
The Meta Quest "WIthin Reach" campaign. It uses the power of trial to break down these barriers through a partnered orientation program. Here, first-year students connect with their peers and see what the Quest can do. A student-facing brand campaign reinforces Quest's ability to connect and amaze, and partner programs with DashPass and Amazon Prime further incentivize conversion.