To do:
Make the Meta Quest 2 part of the college starter pack. Students think it's isolating, ugly, hard to use, and only for gamers.
Team do:
The Meta Quest "WIthin Reach" campaign. It uses the power of trial to break down these barriers through a partnered orientation program. Here, first-year students connect with their peers and see what the Quest can do. A student-facing brand campaign reinforces Quest's ability to connect and amaze, and partner programs with DashPass and Amazon Prime further incentivize conversion. 

OLV Spot: 30s

The budget/flowchart was my NSAC baby. Her first word was KPI.

Prime Day Box Wrap
Prime Day Box Wrap
In-feed Instagram Brand Post
In-feed Instagram Brand Post
OOH, I'm glad they are!
OOH, I'm glad they are!
Partner Institution Orientation Materials
Partner Institution Orientation Materials
Brand DoorDash Partnership Webpage
Brand DoorDash Partnership Webpage

I've also creaTED

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